Insights

Paid media, AI search & measurement in 2026

Thought Leadership

Thought Leadership3 min read

Media Buying in 2026: The Job Moved Upstream

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Thought Leadership2 min read

Ads Inside the Answer: Planning for ChatGPT Ads and Google AI Mode

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Thought Leadership2 min read

The Future of Media Buying: Five Bets for 2027 and Beyond

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2026 Playbooks

01.Tracking & MeasurementConsent, server-side, conversion APIs, incrementality and MMM.02.AI Search VisibilityGet found and cited in ChatGPT, AI Overviews, AI Mode and Perplexity.03.Google AdsNow with AI Max, Performance Max and AI Mode updates.04.Meta AdsNow with Andromeda, Advantage+ and Conversions API updates.05.TikTok AdsSmart+, Spark Ads, creative cadence and the Events API.06.LinkedIn AdsB2B targeting, Thought Leader Ads and measuring pipeline.07.Microsoft AdsCopilot placements, PMax and LinkedIn profile targeting.08.SEOThe technical and on-page fundamentals.09.Email MarketingLifecycle, deliverability and automation.